Inflight At Night

LA / LBC / OC

Social Media in the Music, Newspaper, and Television industries

If you’ve a got a little time, watch/listen to these three panels from the recent EcomSM Conference, especially the dull Music panel followed by the highly engaging Newspaper panel. Both industries are struggling to find their place in the digital world where they are surrounded by smarter faster start ups that are redistributing and monetizing their original content, all the while these start ups are not spending any money themselves to produce any content of their own. Don’t believe anyone who tells you that the cost of producing music or news with the advent of new technology is close to null. Time and expertise (both of which more times than not equate quality) will always cost something. The question is how do you monetize that content while distributing it digitally for free.

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