My 2 cents on the Klaxons new rave tag

I wasn’t even planning on checking out the Klaxons‘ new album, Myths Of The Near Future due to the sheer over saturation of this band, but after reading some glowing reviews of their set at the EchoPlex last week, I went ahead and picked up a copy of the album to see what all the fuss was about.
First I’d like to get the the “new rave” or “nu rave” tag out of the way. It’s stupid. A completely unfounded label that either a PR person came up with or is something NME coined (idiots). The only track on the album that could in anyway be tagged with “rave” is the single “Atlantis To Interzone” because of it’s air raid siren and vocal sample of a woman going “uhn uhn uhn, uhn uhn uhn”, but even that sounds more like a dance song that you might find on one of the early NOW That’s What I Call Music complilations from the ’90’s.
The rest of the album is unmistakenly very “now” British sounding. You follow me? Just think of all the young British semi-dance rock bands that have come out in the past year or so. And don’t get me wrong I like the album for a what it is; a nice shiny piece of catchy no substance let’s do a line and bounce around like a fifteen year old girl dance rock.
So I am not really bummed that I missed their show at the EchoPlex last week as the overly douchy hipster crowd would have probably induced vomiting on my part. And if you missed them as well , I’m sure they will be back this Fall (they are playing Coachella this weekend however) playing much larger venues just as the Arctic Monkeys did last year.
Download said “new rave” song, Atlantis To Interzone (mp3)
[audio:http://downloads.betterpropaganda.com/download.php?file=Klaxons-Atlantis_To_Interzone_128.mp3]
Myths Of The Near Future is OUT NOW: buy it at insound! | download it from iTunes | download it from emusic
24. April 2007 at 11:18 am :
New Rave or Nu Rave was one the band coined themselves. (tongue-in-cheek)
I’m a genuine fan of the band, was at the EchoPlex show - up FRONT mind you and not at all a hipster - and this crowd wouldn’t steer me away from a band that is massively good.
So what if certain people got half a haircut and wear dumb hoodies with day glow crap all over them? It’s not a requirement that you dress/look that way to go to a show. Isn’t it more “hipster attitude” like to steer clear of a band/music because of peripheral attendees?
24. April 2007 at 11:32 am :
I never referenced “hipster” clothing, it was more of the attitude that was apparently projected by those in attendance which was echoed throughout the links i posted…most of which went something like what Anthem Magazine posted…
“I don’t mean to sound snooty, but sorry … going to a show as seminal as the Klaxons’ show was supposed to be is not simply about being seen by Cory Kennedy and the Cobra Snake and figuring out where the after party is going to happen and how much booze will be there. I felt like 99% of the audience at the concert was seeing Klaxons specifically for one of those above reasons which really bugged me. The line waiting to get in was an hour and a half long, the kids inside were all stiff as zombies, and the vibe was overall super … underwhelming, frustrating, and a tad depressing. Look, if you like Klaxons, cool. If you wanna dance, cool. If you wanna have a good time, cool. If you want to just dick around and wait for the next scene, sorry.”
24. April 2007 at 11:41 am :
But don’t you think that focusing on this hipster demographic is perpetuating its evil nature?
What about the rest of us who love the band who don’t give a shit if Richard Simmons was presenting the show?
24. April 2007 at 1:26 pm :
thats the marketing, position yourself where you think you got the best shot. us “regular” folks aint supposed to catch on this fast i guess.
24. April 2007 at 2:51 pm :
The Marketing department and company working with Klaxons didn’t book the show.