Division Day gear up for Beartrap Island release

How do you rebuild the ground swell of hype around a release that has already passed around the interwebs many times over earlier this year. Well if you are Division Day and you made a great album, got it in a lot of bloggers and writers hands who championed your music, got a record deal, lost a record deal, and finally found the right home with Eenie Meenie to officially release your album - you start an eight week cover and remix project building up to the release (re-release for those of us who had the original diy release).
A pretty good idea, something similar to the Marie Digby strategy, just without the misleading guise. Their first week’s release was a cover of Sunny Day Real Estate’s “Every Shining Time You Arrive” and this week, the second week, Division Day released a remix of one of the two new Beartrap Island tracks, “Ricky”, done by Los Angeles 5-piece Tandemoro.
I’m not going to pretend that I’m a Sunny Day Real Estate fan, fact is I never have really listened to them, so I can’t really comment on the cover, but “Ricky” is probably my favorite track on Beartrap Island (it’s nice when one of the bonus tracks turns out like that) and this remix is pretty good, let it get going and it really takes off about half way through.
Download “Every Shining Time You Arrive” (mp3), originally by Sunny Day Real Estate, from their album How It Feels To Be Something On.
[audio:http://www.eeniemeenie.com/EveryShiningTimeYouArrive.mp3]
Download “Ricky” (mp3) remixed by Tandemoro.
[audio:http://www.eeniemeenie.com/Ricky(TandemoroRemix).mp3]
For those of you wondering, this official version of Beartrap Island, out Oct. 2nd has been re-mastered by Brian Gardner, features new artwork by singer Rohner Segnitz, and two newly recorded previously unreleased songs, “Ricky” and “Reversible”. Also, the iTunes version of Beartrap Island which will be released 2 weeks earlier on September 18th, features yet another exclusive unreleased track.
To hear a remastered track from Beartrap Island, download “Tigers” (mp3).
[audio:http://www.eeniemeenie.com/Tigers.mp3 ]
Division Day play The Echo on Tuesday Oct. 2nd; 1822 W Sunset Blvd., Los Angeles, CA 90026
15. September 2007 at 10:16 am :
I think that Division Day is one of the hardest working and best sounding bands in LA. Not that everyone doesn’t already know that — it is just awesome to see them in action. I saw them play this little wine bar in Visalia, CA for some festival a couple weeks ago and they just sounded brilliant. I mean the actual sounds coming out of their instruments were golden. Sorry ’bout the long comment. Coffee.